The luxury fashion brand says it won’t destroy unsold goods after facing criticism

Luxury brand Coach has announced that they will no longer destroy “damaged and salable” goods after social media user Anna Sachs aka trashtalker claimed in a viral TikTok video.

In the video, Sachs displays a group of damaged Coach products, originally found in a garbage can outside a Dallas mall. Sachs said it was the brand’s policy to “intentionally order an employee to cut (unwanted merchandise) so that no one else can use it.”

Fashion watchdog Diet Prada also shared this, adding: “In practice, harmful goods drive up the cost of goods sold for retailers, resulting in a lower gross profit. In short, a damaged inventory tax bill. reduces it.”

“I’ve been trying to get into the cycle of overproduction and destruction from various angles,” Sachs wrote in an email, sharing stories of people ordering these objects to be destroyed and images of physically deformed objects. Involves sharing,” as quoted by Diet Prada.

After Sachs’ video, Coach wrote in a statement, “We have now stopped destroying in-store returns of damaged and unsold items and reintroducing such products to our Coach(Re)Loved and other circularity programs. Dedicated to use.”

The luxury brand said, “Last year, we donated more than $55 million worth of products to support low-income families, individuals in need, the workforce and those re-entering education programs.

“We will continue to develop and implement solutions responsibly” to reuse, to reuse, and reuse excess or damaged products.”

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